Friends Lego feature 5 main characters - named Andrea, Emma, Mia, Olivia and Stephanie
- in various suburban settings. In the initial wave of sets, the larger sets include bricks that can build a veterinary clinic, a malt-style cafe, a beauty salon and a suburban house; smaller sets included a "cool convertible," a design studio, an inventor's workshop and a swimming pool.
The Lego Friends story centers on the everyday lives and personalities of five girls in a fictional hometown called Heartlake City.
Each of the friends ... has a distinct personality and interests, such as animals, performing arts, invention and design, that are reflected in the models. Building sets reflect different parts of town where the girls’ adventures take place—downtown, suburbs, beach, camping grounds and mountains.
(chestnut hair, light brown eyes, mid-tone skin)
- Considered to be the main girl of the series, Olivia is new to Heartlake City.
She is an environmentalist and she also loves science and history, inventing, hiking, taking pictures, school and drawing.
Olivia also caretake of a newborn foal. Her signature colors are pink, purple, and white.
She wears a pink shirt, purple skirt, and pink ballet flats. Olivia is very intelligent and focused, yet at times clumsy.
(blonde hair, blue eyes, light tone skin)
- A confident natural leader, Stephanie is very social, creative and organized.
She loves planning events, parties and football. She also enjoys talking to people,writting stories and ballet.
Her signature colors are white, magenta and light pink, and her favorite food is Cupkaces.
She wears a white shirt, magenta skirt, and matching sneakers. She is very down-to-earth, yet sometimes bossy.
(black hair, green eyes, light tone skin) - The fashionista of the group, Emma is a very stylish and trendy girl who loves style.
As shown in the sets she appears in, she enjoys fashion desing, making jewlery,.. and horses.
Her main signature color is purple, but is seen wearing shades of pink as well. She wears a purple shirt, navy blue skirt, and lilac ankle flats.
She is very fashionable, yet sometimes forgetful.
(red hair, amber eyes, light tone skin, freckles)
- The animal lover of the group, Mia is also a vegetarian. She enjoys taking care of and spending time with animals
She also excels at sports, training animals and drumming, and enjoys horses, outdoor, magic
Her signature colors are light blue, green and purple. She wears a blue shirt, green cargo pants, and purple sandals.
She is very caring and athletic, yet somewhat stubborn.
(dark brown hair, green eyes, dark tone skin)
- The musician of the group, Andrea is a talented singer and great at making up her own songs
She loves anything that does with music: singing, dancing, but is also a great cook, as she works at a cafe as well as a loving for bunnies.
She typically wears light-colored clothes. She wears a yellow shirt, light blue skirt, and red-violet ankle flats. She is very practical, yet can be dramatic sometimes.