WOW has been responsibly designing and manufacturing toys for over two decades.
Every toy is created with children in mind; no sharp edges or small parts and no PVC or toxic paint make them toys you can trust.
WOW unique toys are created in London by a team of specialist designers – old enough to understand exactly what makes a great toy, but young enough to remember the fun and magic of childhood.
Designed and tested to the highest standards, we ensure WOW Toys are safe and durable enough for even the toughest toddlers.
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Known as: Farm Friends
In a nutshell: Collection of fab farm vehicles
Likes: Fresh smell of the co..
Hi, I’m Chloe, and I’ve just finished a morning baking the best cakes and buns in town! I’m now off ..
Hi everyone, I’m Dynamite Daisy and I just love to cruise around the race track with my specially de..
WOW Toys Sammy Sea Patrol Product DescriptionLearn beach safety with Sammy Sea Patr..
Hi guys, I'm Whiz-Around Amy, and although I'm new to WOW Town I'm not afraig to whiz around and sho..
Wow Sidney School BusCome along for some shape sorting fun on the move with Sidney School bus fr..
Hi, I’m Jim, but around WOW Town they call me Clippety-Clop. I ride my horse, Dusty, aroun..
I’m Fire Buggy Bertie, but you can call me Bert! I’m always straight on the scene as soon as a fire ..
I’m Sir George, WOW Toys’ very own gallant knight, and together with my loyal dragon, Smokey, we set..
The skies are clear, the take-off’s near, there’s nothing to fear as Johnny Jungle Plane’s here! Alo..
Ciao I’m Mario and my pizzeria is the best in town! The whole WOW team come to me to get their favou..
Hi guys, I’m Molly and Misty here is my best friend! She’s such a lovely, caring pony who always kno..
Join Penny on a fun day out with her stylish driver Chloe and her pet pooch Roxy. Off to the shops o..
Clip-clop, clip-clop – here’s a jolly pony set! This cute & chunky six piece set features a moto..
I’m Robbie Racer, the WOW Toys’ super-fast race car! Along with my driver, Jensen, I have ..
Have hours of fun with Ronnie Rocket from WOW Toys. Soar through the skies and into spa..
WOW Toys RSPCA Rapid Response Rick Product DescriptionRapid Response Rick from the ..
WOW Toys Stanley Street Sweeper Product DescriptionJoin Street Sweep Stanley as he ..