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FRUGI design clothes that children love to wear.
Clothes are designed to make children and their parents giggle and smile. Frugi makes sure that seams are strong, fabric is forgiving and sumptuously soft (not scratchy) and waistbands don't pinch. Hopefully this means that lots of children all over the planet choose Frugi clothes when they get dressed in the morning.
New season SS18 - My first Frugi - from Tiny baby, prem , 0-3 ...